Selling a property isn’t as simple as putting a price on your home and hoping for the best. A successful sale requires careful planning, strategy and execution. How well your sales campaign is structured often determines the outcome, from buyer interest to the final sale price. 

A successful property sales campaign relies on four key components: sale method, marketing strategy, property presentation and pricing. Understanding each of these is essential to achieving the best result. 

Sale method

Choosing the right method of sale is one of the first and most important decisions in a property campaign. The three main options are auction, tender and private treaty, each with its own advantages and considerations. 

“Selecting the right sale method is critical,” says Andrew Robinson, Hockingstaurt Head of New South Wales. “Auctions can create excitement and drive competition, while private treaty allows for more flexibility in negotiation. The key is understanding your property, your goals and the market, so the method supports your desired outcome.” 

Sale by auction creates excitement, drives competition among buyers and can help achieve a strong sale price. Success relies on the expertise of your agent in managing auctions, from marketing to bidding strategy. 

Sale by tender is generally reserved for unique or high-end properties with no clear market price. Buyers submit their offers by a specific date, and the vendor decides whether to accept, negotiate or decline. 

Sale by private treaty involves marketing the property with an asking price and negotiating with interested buyers. While this gives vendors flexibility to negotiate, final prices are less likely to exceed the listed price. 

According to a survey by auction live-streaming platform Gavl, 90 per cent of sales agents in Sydney and Melbourne believe auctions deliver the highest sale price. “Even so, the best sale method isn’t always the same for every property,” adds Andrew. “Making an informed decision from the outset can save time, reduce stress and maximise results.” 

Marketing strategy 

No matter which sale method you choose, a strong marketing campaign is essential to attract serious buyers. A multi-channel strategy often delivers the best results, including: 

Professional photography, copywriting, video and floor plans 

Signboards outside the property 

Printed brochures 

Advertising on portals such as Domain and realestate.com.au 

Social media campaigns 

Email marketing 

Drop cards mailed to local residents 

“Marketing a property effectively is about reaching the right buyers in the right way,” says Andrew. “A multi-channel approach ensures maximum exposure and helps sellers test the market and gather early feedback before committing to a broader campaign.” 

An increasingly important tool in modern campaigns is First to see, Belle Property’s digital sales platform. First to see gives registered buyers early access to new listings before they reach the wider market, giving sellers the chance to gauge interest and refine strategy based on early responses. “It’s a valuable way to get feedback on price and presentation before launching a full campaign,” says Andrew. 

Property presentation 

How a property is presented can make or break a campaign. Presentation helps buyers connect emotionally with the home, which can significantly influence the final sale price. 

“First impressions matter more than ever,” Andrew explains. “Small changes like decluttering, cleaning and staging can make a huge difference in how buyers perceive a property, which can translate directly into a stronger sale outcome.” 

Tips for presentation include: 

Remove personal items and declutter interiors and exteriors 

Ensure gardens and outdoor spaces are tidy and well-maintained 

Consider professional styling to appeal to a broad market and highlight the property’s strengths 

Even small details, like curb appeal or staging an open home, can have a big impact on buyer perception and engagement. 

Pricing your property 

Setting the right price is both an art and a science. Agents consider factors such as: 

Recent sales of comparable properties 

Current market listings 

Your home’s size, condition and features 

The type and volume of potential buyers 

Broader market conditions 

“Pricing your property correctly from the start is one of the most important decisions,” says Andrew. “A well-considered price maximises competition, attracts serious buyers and supports the overall strategy of your sale campaign. It’s also important to remain flexible; market feedback may indicate adjustments are needed to maintain momentum.” 

Take the first step 

Selling a property can feel complicated, but you don’t have to navigate it alone. From selecting the right sale method to marketing, presentation and pricing, an experienced agent can guide you through every step of the process and help achieve the best outcome. 

“If you’re ready to sell, speak with your local Belle Property agent today,” Andrew advises. “With the right strategy and expert guidance, you can start your campaign with confidence and maximise your property’s potential.”